Setupad - AdSense For This Monetization Platform

Setupad is a monetization platform for content creators to help increase their ad revenue by displaying programmatic ads.

Setupad uses header bidding technology to connect the publisher’s ad inventory with more than 15 supply-side platforms, including Google. 

If you use Google AdSense for website monetization, there is only one buyer–Google. However, if you choose a monetization platform, like Setupad, there are more buyers, including Google Ad Exchange (one of the highest-paying premium ad exchanges for buying ad inventory). 

Since competition between buyers increases, there are higher prices or CPMs. This means that Google is “forced” to pay more while competing with others, eventually increasing your ad revenue to the maximum.

The main goal of this reporting system is to show Setupad clients how and from where their ad revenue is generated.  Most importantly, the Setupad team provides valuable tips for publishers to increase their yield continuously.

Reporting includes:

• Basic monetization metrics like eCPM, total ad revenue, ad requests, and impressions.

• Performance metrics like refreshed ad revenue, rCPM, ad viewability rate, and more.

• Audience metrics. To access these metrics, publishers need to add their Google Analytics. This will help publishers better understand how valuable their users’ loyalty and engagement is.