According to the company's documents, the researcher investigated what would people do if Facebook removed the individual thumbs-up icon and emoji reaction from Instagram? On this he found that these buttons sometimes put the youngest users of Instagram under 'stress and anxiety'. Especially when his post didn't get the required likes from friends. They also noticed that when the Like button was hidden, users were less likely to interact with posts and ads.
Documents reveal that Facebook CEO Mark Zuckerberg and other managers discussed hiding the like button for Instagram users. Finally, testing was started by creating a positive press narrative around Instagram.
The company faced a crisis with the like button
The research on the Like button was an example of how Facebook has questioned the basic features of social networking. The company has faced a crisis due to misinformation, privacy and hate speech. Along with the like button, Facebook has also researched its share button. So that users can instantly share content posted by other people. This shows how 3.5 billion people are reacting online. Research done in thousands of pages of internal documents has highlighted that the company has repeatedly struggled with what it has created.
During research, it was found that positivity was far away from this platform. Time and again people misused this platform. People have continuously increased the hate content on social media platforms. In 2019, some researchers said that Facebook has become like a 'core product machine', which has allowed misinformation and hate speech to grow on its platform. They found that it is not a neutral machine as a social media platform.
The company had to change the features heavily
Research documents include slide decks, internal discussion threads, charts, memos and presentations, but none mention what action Facebook took after the results were out. In the last few years, the company has made changes in some features of Facebook. This has made it easier for people to hide posts they don't want to see. Facebook operates a network where information can spread rapidly. Where users can link their friends and followers. Facebook is valued at over $900 billion.
Its Vice President Brian Boland, who left Facebook last year, said that as an employee you can talk freely inside Facebook, it is wrong for people to think so. Making changes can be really difficult. Facebook employee Frances Haugen has also left the company. He gave documents to The Wall Street Journal, in which he made many big disclosures about the company. She is constantly making new revelations related to Facebook.
However, Facebook spokesperson Andy Stone has criticized the article being published, calling the documents false. He said- It is true that we do business and earn profit, but it is wrong to believe that we keep people's security at bay for this. Facebook has invested $13 billion. He has hired over 40,000 people to keep people safe.
Zuckerberg has also vehemently denied all these allegations. He said that there is no truth to the claims that a division of social media harms children and gives more importance to benefits than protection. We never want to put such ads on our platform, which work to spread hatred.
Facebook was started for college
Mark Zuckerberg founded Facebook 17 years ago in 2004. He was a Harvard student then. Initially, he connected the people of the college campus with it. Initially it was named The Facebook. Later it was renamed as Facebook. In 2006, some new features were added to Facebook. Photos, videos posted by friends and status updates were important features along with the new feed. In 2009 Facebook added the Like button. This little thumb became the biggest symbol of people's presence on the social media network.
With the thumb button, Facebook got to know how people are expressing their emotions. What activities do they like? The like button by the user also came to know which news, videos, advertisements they like to watch more and are giving more time. After this the company offered that content to the users.
Facebook also added the group feature. With its help, people can join private communication channels and talk about them. It also gives permission to join the business and follow or message the celebrity. Another innovation of the company was the share button. With this people can share any content like photos, videos, messages, news feed on their wall.
However, according to the research document, all these features have side effects as well.
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